Direct Mail & Every Door Direct
MAKE ONE-TO-ONE CONNECTIONS THROUGH PERSONALIZED MAIL
In a digital world, seasoned marketers believe in direct mail marketing. Why? Because it works! In today’s digital world, people say they like to get mail. We also know the value of multi-channel marketing, which is why we often recommend a mix of direct mail and digital marketing. Recent studies confirm the majority of small businesses prefer a marketing mix that includes new and traditional channels.
When you get down to the nitty gritty, you want a partner who has the skills and know-how to process your mail pieces, including postcards, self-mailers and inserts. We know exactly what’s required so you don’t have to. This means processing first-class, standard and nonprofit mailings in accordance with U.S. Postal Service or Canada Post postal requirements, and capitalizing on lesser-known mail discounts and more accurate delivery options.
Did you say “database?” You can rest easy knowing Allegra can merge multiple address lists, eliminate duplicate names from a merged or old list, update address changes, select a subset of names from your list for a specific mailing and conduct list brokering.
Postal savings, turnaround time, improved deliverability and better quality from direct addressing versus mailing labels must all be factored into a successful and affordable mailer. Not to mention collating, stuffing, labeling, list management, sorting, coding, font size, folding, sealing and bundling techniques. We’ve got this!
- Postcards, Self Mailers, Letters and Catalogs
- Address Verification – NCOA & CASS
- Customization / Variable Data
- B2B / B2C Mailing List Purchase and Management
- Bar Coding, Sorting and PreSorting
- Folding, Inserting, Sealing and Tabbing
Reach all your potential customers in any area without a list, and save money on postage in the process! Every Door Direct Mail (EDDM) from the U.S. Postal Service®(USPS) allows you to target specific geographic areas for deep local coverage, with discounted mailing rates.
It’s a great solution when your marketing message has broad appeal to your local market. Dentists, auto repair shops, pizza parlors, chiropractors – any business that deals with a wide range of customers from a certain area can benefit from this geographically targeted approach to marketing.
EDDM doesn’t require specific names and mailing addresses, and that means you can get your message to an entire geographic area without a mailing list. And because the Post Office doesn’t need to sort it by name and address, you can save big on your postage rates. Think about the ways you could use this in your local market:
- Send a coupon or “bring in this card to save” offer
- Promote your next sale
- Announce a store opening or new location
While EDDM is a great tool, it’s not right for EVERY mailing. When you work with Allegra, you won’t have to worry about a thing, we go you covered.