Case Study: Having 1 supplier for ALL your marketing services saves time, money & effort.
ITW is a Fortune 200 company which operates numerous smaller business units as autonomous companies. Often these companies have a small or non existent marketing departments.
A new product was brought to an existing ITW brand but the audience was Dairy farmers, a market that ITW had little experience selling to.
Allegra developed a Marketing Plan to address:
- New company division name: ITW Agriculture Solutions
- Product Name: DairyCuff (to identify Dairy Cattle a band with a radio frequency chip is placed on their rear leg)
- Best methods to market and introduce the new brand: (Website, Tradeshow Graphics, Trade Publication Print Advertising, Press Releases, Instructional Videos, Branded Apparel)
Company Introduction and Product Launch came in under budget and still provided free publicity, increased name recognition, strong branding and ultimately sales are being realized.