Case Study: How Waldmann Lighting Clarified their message in the US.
Waldmann Lighting is a high efficiency lighting manufacturer from Germany who sells to hospitals, schools and the corporate world primarily through architects and interior designers.
All literature was written in German. Although it was rewritten in English, this translation was provided by the German office often resulting in rough sentence structure that didn’t read smoothly.
Allegra Marketing Resource Center (MRC) staff includes a copywriter who rewrote the entire Case Study and Article. After researching and understanding the product, the client and the target market, she interviewed a Product Engineer and incorporated quotes and further insight.
Collateral can now be sent confidently to a US Market.